
Yet, talking with Sprudge on a dank afternoon in late 2016, Berghmans is quick to put things in perspective. “Actually, the bar—I wouldn’t say it’s a side project, but it’s less important than all the rest,” he declares, referring to the business-to-business component of his company. Roasting now for seven years, Caffènation boasts more than 100 venues across Europe as official “dealers.” The drug in question: single-origin espressos and filter coffees, predominantly Africans, all roasted on the lighter, Scandinavian side of the spectrum. They come in unmistakably bright bags, imprinted with a signature Cuban-political-graffiti-inspired font, with stars dotting the i’s.

Rob Berghmans
“For me, ‘specialization’ [meant] having a lot of coffees on the menu. So there were, like, eight lattes and six cappuccinos, and the caramel-macchiato kind of atmosphere was still hanging around,” he says of Caffènation’s beginnings. “It was only a couple years [into the cafe’s existence] that I discovered there were barista championships and tampers and on-demand grinders and stuff like that. So I can’t say we were specialty coffee 14 years ago, but I can say 10 years ago, 11 years ago, [that’s when] it really started.”

When, as he puts it, “the big Third Wave came over from the West Coast and from the [rest of the] States,” Berghmans felt validated. “I was like: ‘Whoa, unbelievable. This is what I have in hand, this is exactly what I’m doing, and it’s exactly the language I use, the ideas I have.’ So I was actually Third Wave avant la lettre.”

Annually, Berghmans estimates getting 150 new professional clients. Some might order only a bag of coffee, he says, though others avail themselves of Caffènation’s full-package distribution, repair, and training services. It keeps his 13-member team flexible and itinerant.
Caffénation’s Simon Boone
Caffènation recently moved its Giesen W30A roaster, long commanded by AeroPress Championship multiple medal-holders Jeff Verellen and Simon Boone, from a spot in the Port of Antwerp to the industrial area of Berchem. The new location is not only spacious enough for roasting, but has the luxury of a cellar to store green beans and room for a coffee bar, which is expected to open to the public in May.
Pride of place: Caffénation’s AeroPress trophies.
Also anticipated this year is Berghmans’ book. It will share some autobiographical information “just for fun,” he promises, though it is above all meant to impart to its (Dutch-reading) audience brewing and buying dos and don’ts.
“A lot of people who are blogging, they’re afraid to talk bad about stuff,” he explains. I think sometimes you have to tell people very strictly: ‘Listen, this is not a good idea. If you want a Bialetti—don’t go there—buy an AeroPress.’”
Caffénation’s soon-to-be former roastery, in the harbor area of Antwerp.
So has Caffènation somehow made a country with longstanding political, cultural, and linguistic fissures into one nation? Not yet. But over time it has united many, inside and outside Belgium, by so masterfully handling its one drug. It is no coincidence that Berghmans’ book will include a chapter on caffeine.
“People ask: ‘Well, why are you successful in your business and your bar?’ We talk about a lot of things, but we have to admit,” says Berghmans, his voice lowering. “Most people come because they need their fix.”
Karina Hof is a Sprudge staff writer based in Amsterdam. Read more Karina Hof on Sprudge.
The post A Day At Caffènation Antwerp With Founder Rob Berghmans appeared first on Sprudge.
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