Monday, July 24, 2017

Barista Training: How to Provide Meaningful Feedback

Meaningful, well-structured feedback is the difference between a barista who constantly improves – and one who continues to make the same poorly steamed lattes, provide the same bad customer service, and annoy their fellow baristas again and again.

But learning to give good feedback can sometimes be as hard as learning how to brew a V60 – and managers and café owners, unlike the baristas, have no-one there to train them.

So if you’re struggling to give feedback to your café staff, read on – we’ve got several tips that will help you out.

SEE ALSO: Training Tips: How to Improve Your Coffee Career and/or Business

baristaBarista carefully pouring latte art at latte art throwdown. Credit: Aaron Johnathon

Improve Your Barista Evaluations

As a barista, there are few things more annoying than a manager who gives unfair or inaccurate feedback. The first step in providing good feedback is accurately evaluating your staff.

This shouldn’t start when you’re preparing for a feedback session, but rather from the first day you hire them. It can be formal, with you letting the barista know what their job performance will be measured on and then recording how they do throughout the work week. Alternatively, it can be informal, whereby you simply make notes on what they do well and what they need to improve.

It’s worth considering a wide range of factors: what do other staff members say about the barista? What does the data say (e.g. speed of working)? Have customers made comments – good or bad? What have your experiences been? And, most importantly, how does your barista think they’ve done? What areas do they see for improvement? Can they provide reasons for a slow work pace or late arrivals?

You might also like to make a list of key skills that good baristas have. Even if you don’t share this list with your baristas, it will help you to not overlook any points.

baristaBarista pouring a latte in a cup.

Consider How Much Feedback Is Too Much

Good feedback can inspire baristas to do better. Bad feedback can demotivate them, undermine their confidence, or make them resent you. And one of the key points here is how much feedback you’re giving.

There are only so many areas a person can focus on improving. There may be a wide range of areas you’d like your barista to do better in – but you will see more long-term success if you have them focus on a smaller number of issues first.

There are, of course, exceptions to this. If the issues are all related, it helps to explain them together. However, you can then present them all as one issue with multiple facets.

Similarly, if a barista’s feedback is not simply about improving skills, but rather about a bad attitude or poor behaviour, then it is important to address this immediately. And, of course, any safety issues must be of the highest priority.

baristasBaristas at work at Communal Coffee in Texas, US. Credit: Communal Coffee

Keep Feedback Level-Appropriate

If your barista is new to the craft, and still learning how to pull an espresso, there’s no point telling them to improve their signature drink creation. And while that’s an extreme example, it’s relevant at every stage of a barista’s journey.

Some tasks are more difficult than others. Feedback should centre around things your baristas can improve on in the short term. Targets must be achievable in order to be motivational.

baristaBarista behind the bar. 

Think About How You Give Feedback

Sometimes group feedback is appropriate; most of the time, a one-on-one session is best. Sitting down with a coffee will create a different atmosphere to standing in the stockroom. And privacy is important.

Consider how often you give feedback, too. Regular evaluations are useful, especially for new baristas. Don’t wait until there’s a problem to talk to your staff.

espressoCoffee grounds in portafilter and about to be tamped.  Credit: Middle State Coffee

Put Feedback in Context

Sometimes, feedback may seem like “common sense” to you. However, if it were obvious to your barista, probably they wouldn’t have done whatever it is you want to talk to them about. Always explain why – and, in the name of fairness, ask your barista for their side of the story.

For example, perhaps your barista left a box of stock blocking the fire exit. But perhaps they did this because they saw a person on crutches who needed help carrying their order, and didn’t stop to consider the potential hazard (or fine!) they were creating.

Additionally, sometimes baristas may not see why certain feedback is relevant or important. To make it more meaningful to them, try connecting it to long-term goals. For example, “I know you want to see career development, but if you ever want to be a shift leader, you need to show me that you have the potential for people management. I’d like to see you being more patient with new baristas.”

baristaBarista brewing coffee on a V60 at Quentin Café in Mexico City. Credit: Ana Valencia

Focus on Ways to Improve

It’s easy to tell your baristas what they’re doing wrong. It can be harder to explain what to do better. Before you start a feedback session, make sure you know the specific ways in which you’d like your staff member to improve.

Let’s take our example above, the one of a barista who’s eager for more responsibility but gets frustrated by new members of staff. You might tell them that, instead of snapping, they remain calm so as not to fluster the newer barista and causing more delays. You could also suggest that they offer to give the team member some quick training during a quieter period.

By giving suggestions on how to improve, you make it easier for your staff to put your feedback into practice. It also centres the discussion around actions rather than performance, which can seem less critical.

latte artPractice makes perfect! Credit: The Baristas Coffee School

Remember to Give Praise

It’s important to acknowledge what your baristas do right, whether it’s technical skills, customer service, teamwork, reliability, attention to detail, or something else altogether. You see, telling your staff this won’t just motivate them. It will also make sure they keep doing whatever it is that they’re doing right.

You may have heard of “the praise sandwich”. This means giving positive feedback, followed by the negatives, followed by more positives. This can help feedback to seem less intense, but some people can find it insincere.

Another approach can be to give broad positive feedback (e.g. “customer service”) yet specific areas for improvement (e.g. “attention to detail when cleaning, especially the espresso machine”). This can make staff members feel like they are still doing well overall.

Yet however you choose to give feedback, it’s important that it has a good balance of the positives and the negatives. You can always find areas for praise, even among new baristas with much to learn. For example: “I’m impressed by how quickly you’re learning”, “You have a great attitude, and I appreciate it”, “You take feedback well”, “You have a good work ethic”, or “You ask questions if you’re not sure, and that’s good”.

baristaBarista steaming milk. Credit: Huckleberry Roasters

Give Baristas a Chance to Respond

Baristas are unlikely to take feedback on if they feel that it is unfair or they don’t understand it. Invite them to ask questions. Ask if they see why this feedback is important. Remember, strong leadership doesn’t mean being authoritarian. It means leading your team to do better.

You may also find that these questions result in a pleasant surprise for you. Your barista may be sat there looking mulish only to tell you, “I’m annoyed at myself for making this mistake.”

baristasStaff meetings are a good time to share ideas and feedback. Credit: Good Folks Coffee

Check In on Your Feedback

People make the best progress when there’s a sense of continuity. If you’ve asked a barista to work on something, comment on it in the next feedback session. Ask if they feel that they have improved, and then give your opinion.

You can also, when providing new areas for improvement, position it as progression. For example, “We’ve been working on improving your description of coffees and you’ve really improved. Well done. Now let’s build on this by working on making better drinks recommendations and cross-selling.”

Doing this builds your baristas’ sense of self-worth and motivation. It also shows them the value of feedback, and helps them to see it not as criticism but as an opportunity.

baristaBaristas at work, brewing some Ethiopian coffee on a Chemex Credit: Vertical Thinking

Giving meaningful, well-structured, and action-focused feedback is hard, but you will reap the rewards: motivated staff, real improvements, and a sense of career progression. Feedback shouldn’t be avoided, because it’s an opportunity to strengthen your team and see greater success.

Written by Tanya Newton.

Perfect Daily Grind

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